A headshot is more than just a picture; it’s your first hello, a glimpse of your personal brand, and a way to show off who you are, whether you’re trying to get your dream job or great photographs of your employees. Think of it as your visual introduction on places like LinkedIn, company websites, social media or email signatures. A really good headshot can say so much about you! Let’s explore the different kinds of headshots, why you might need one, some posing tips, and what makes a headshot truly successful. Whether you’re a business professional, a company looking for employee headshots, or generally want to up your game with online marketing, this friendly guide will help you get the hang of headshot photography.
Different Types of Headshots and Why They Matter
Headshots come in all sorts of styles, each made for a certain purpose. Let’s break down some of the most common types and how they can work for you:
Corporate Headshots
These are your go-to for company websites, LinkedIn, or professional bios. They show that you’re professional and easy to connect with. Usually, they have a clean background, professional clothes, and a nice, neutral expression. A small smile or a confident look is always a great way to look friendly and competent.
Personal Branding Headshots
These are perfect for entrepreneurs, freelancers, or social media stars who want to show off their unique style and brand. They’re usually more creative and include props or backgrounds that match what you’re all about. Don’t be afraid to show off your personality!
Outdoor Headshots
These add a natural, dynamic feel and are great for personal or creative uses. They’re often taken in parks or urban spots with natural light. Keep an eye on the time of day, since the “golden hour” can give you a super soft, flattering glow.
Composite Group Headshots
These are team photos for businesses or organizations. They show you’re all working together as a team. The key here is to keep the styling consistent, along with the poses and lighting across all people.
Knowing what each type of headshot is for can help you pick the best one for you.
Composites are our specialty and not many photographers do them.They allow us to photograph every person separately and marry them into the “best of'” in various groupings based on division or specialty. No one even needs to be in the same room at the same time (we work with each person’s schedule) and we can easily add or delete with attrition, so the composite stays CURRENT at all time! No need to get “everyone together” frequently to stay current. Our method is much easier!
How Headshots Change Depending on Your Industry
Each industry has its own ideas of what makes a great headshot. Changing your headshot to fit your field can help you connect with the people you want to reach. Here’s a quick rundown:
Business and Corporate
Think confident, upright poses with a slight smile. Neutral backgrounds and formal business attire like suits and blazers usually work best.
Executive Levels
These call for a confident, assertive stance with direct eye contact. You’ll want high-end office settings or clean, neutral backgrounds and tailored suits with polished accessories.
Creative Professionals
Relaxed, approachable poses, often with a bit of playfulness, work well here. Artistic or colorful backgrounds and stylish, but professional clothing that highlights your authentic self are a great choice.
Medical and Healthcare
Friendly and approachable expressions build trust. Clinical or neutral backgrounds work best along with lab coats or scrubs.
Adjusting your headshot to fit your industry helps you make a great impression.
What Makes a Headshot Really Great?
After 21 years of experience, you can be confident that we make your headshot look super polished and professional, keeping these key things in mind:
Equipment
High-quality cameras and lenses help capture sharp details. Tripods keep our shots stable and focused. Professional gear can really make a difference, and we have only the best.
Lighting
Natural light in our studio is perfect all day long. We also offer studio lighting which is consistent and allows for specific shadows and highlights to flatter all faces. We also use diffusers and reflectors to avoid harsh shadows or overexposed spots.
Background
A clean and simple background will keep the focus on you. Match the background to what the headshot is for. We offer a full range of backgrounds from clean studio looks, to furnished settings and casual outdoor looks just steps from our studio door.
Posing and Composition
Show off your best angles with slight head tilts or relaxed shoulders. The “rule of thirds” can help create a balanced image. Rest assured, I will pose you from head to toe during your session. No need to be a “professional poser” in our book, we’ve got you!
Tips for a Smooth Headshot Session
- Relax and Be Yourself: Find a photographer, like Kelly Weaver, that makes you feel comfortable. Practice deep breathing to help you relax and show off your natural expressions.
- Plan Ahead: We will help you choose the best outfits with our tips/tricks emails and preparation videos. We will also have a list of poses that suit you when you come. Arrive early so you can familiarize yourself with the space and ask any questions.
- Work Together with Your Photographer: Make sure to share your goals and preferences. We will show you the photos during the session so you can be sure that you’re getting what you want. We start by showing you sample photos to get a clear idea of the photo plan. Then, we always show our clients several of the images both during and after their photo session.
Wrapping it Up
An elevated headshot is a worthwhile investment in yourself and your personal brand. By understanding how headshots work, you can confidently present yourself to the world.
Ready to get your perfect headshot?At Kelly Weaver Photography, we are here to help! We specialize in capturing headshots that show off your personality and make you look great. Contact us today to book your session! Call/text: 720-784-4201.