Headshots that Make an Impact for New Business Owner and the Self-Employed

Creating a memorable brand image is important for every business, but it’s particularly vital for new business owners and those who are self-employed. Leaning on beautiful headshots and portrait photography can boost brand image in a more personalized way.

For many self-employed and new business owners, incorporating professional headshots into marketing strategies is an effective way to define who you are and what you do. Headshot photography can bring the personality of a business and its owner to life for potential clients and employees alike!

In the age of camera phones, it’s tempting to snap a selfie and call it a headshot, but when it comes to the authentic representation of your brand, you don’t want to cut corners. Hiring a professional portrait photographer guarantees that your headshot will be consistent with your branding goals.

Sometimes, the best portrait photography includes a little something extra to add customized flair. When this is the case, the team at Kelly Weaver Photography brings a keen eye to the session.

We help our customers create a unique digital identity by incorporating colors and props into headshots that not only align with your brand but speak to your core purpose. This approach creates results that are true to clients, their company, and the services they provide.

Comprehensive Portrait Photography Services

Making a great first impression with customers happens across a variety of business platforms and is especially important for new businesses. Having the right portrait photographer on-hand to help define that first impression is key to a business’s success.

At Kelly Weaver Photography, our portrait photography services extend far beyond traditional business cards. We’re here to capture photos and headshots that work seamlessly and effectively across business websites, sales materials, brochures, social media platforms, and even integrated into email signatures!

In the age of social media, great visual content is 40% more likely to be shared across channels. This makes professional and versatile photography more important than ever. Having eye-catching images on your website contributes to SEO value, ultimately making your business more accessible to prospective clients.

Once your brand is digitally accessible, the right headshot can work towards creating an emotional connection with clients. Portrait photography has the power to visually inspire, which can in turn increase engagement across your business platforms.

Brand Consistency is Key to Growth

Creating a recognizable brand is the first step on the journey to growing your business. Including consistent and professional portrait photography and headshots in marketing plans helps build brand loyalty and keep your business at the top of customer’s minds.

Whether you’re launching a new business or looking to expand on your existing company, including a variety of photography into your marketing plan is always a good idea. Not only does it make for visually appealing results, but helps customers truly understand your brand’s message and purpose.

Headshots are important when it comes to brand messaging, but so are photos of the products you want to highlight for customers. Just like headshots, capturing products through a professional lens is a must when you want to deliver up a one-of-a-kind image to customers.

In-action photos are another vital aspect of digital marketing for many businesses. At Kelly Weaver Photography, we can help create incredibly engaging photos of how businesses run daily. These photos may frame people in the workplace or out in the world delivering services and goods.