Why Relatability Wins in Your Personal Branding Photos
When it comes to personal branding photography, women often focus on looking “perfect” — the right hair, flawless makeup, the ideal outfit. But here’s the truth: perfection can actually distance you from your audience. What truly draws people in isn’t flawlessness — it’s relatability.
The people you want to connect with — your clients, collaborators, followers — want to see the real you. They want to feel like they could sit down and have coffee with you, not like they’re looking at an airbrushed magazine cover. That’s why the most impactful branding images lean into warmth, authenticity, and approachability, relatability wins over everything!
Here are the top three proven ways to make sure your photos communicate exactly that.
1. Lean In — Literally
Body language speaks volumes in photography.
When you subtly lean toward the camera, it creates an instant feeling of openness and connection. Instead of a stiff, perfectly upright posture, a slight forward lean says, I’m listening, I’m engaged, I’m here for you.
It’s the same gesture you make in real life when you’re having an animated conversation with a friend — and it translates beautifully in branding imagery.
Pro tip: Pair your lean with relaxed shoulders and a soft expression for an even more inviting look.
2. Play with Fun Expressions
There’s nothing wrong with a classic smile and direct eye contact — but if all your photos look like that, you miss out on showing your personality’s range.
In your session, experiment with:
Looking off to the side mid-laugh
A knowing, “I’ve got a secret” smirk
That animated, wide-eyed look you get when telling a great story
These moments capture your energy in a way that feels unscripted. The best part? These are often the shots that make people say, “This is so you.” Remember, relatability wins!
3. Bring Simple, Personal Props
Props don’t have to be cheesy — in fact, when chosen thoughtfully, they make your photos more authentic. Think about small items that tell your story or set the scene for your workday.
It could be:
Your favorite coffee mug
A laptop on a desk scattered with colorful sticky notes
A plant or flower vase that brightens your space
A notebook with your scribbled ideas
These elements give context, making your images feel like a snapshot of your real life rather than a staged production. They invite viewers into your world, allowing them to imagine what it might feel like to work with you, connect with your personality, and trust the story your personal branding images naturally tells.
The Takeaway – Why Relatability Wins
Relatable branding photos don’t just show what you look like — they communicate who you are. By leaning in, playing with authentic expressions, and incorporating personal touches, you’ll create images that feel warm, genuine, and approachable. The type of images that will not only attract your ideal audience, but also build that immediate trust, human connection, and lasting brand loyalty.
And remember: when people can see themselves in you, they’re far more likely to trust you, remember you, and want to work with you. At the end of the day, relatability wins!
At Kelly Weaver Photography we can subtly bring your energy and personality of your brand through expression, posture, lighting, and background choices. You need a photo COACH to guide you through and I can help you!
Our downtown Littleton studio is cozy and comfortable, only about 25 minutes South of downtown Denver
Ready to book YOUR personal branding session? We’ve got you!
Call/text: 720-201-0402. Or visit our website: www.kellyweaverphotography.com
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