Soaring interest rates and limited housing supply is currently making the real estate market a tough one. Now, more than ever, realtors need to stand out with captivating, relatable marketing and Portrait Photography that sets them apart from the competition.
At Kelly Weaver Photography, we understand what it takes for realtors to be seen! We believe it’s important for realtors to be photographed in an environment that attracts the right audience, and for realtors, that environment must feel HOMEY, comfy, cozy, and successful.
It is important to paint the picture, which includes not only helping realtors appear approachable, but also placing them in an environment that makes sense. At Kelly Weaver Photography, ALL our indoor locations feature rich furnishings with texture and soft window light, and these elements make our Portrait Photography look like realtors are in a beautiful, upscale home! We have the benefit of our studio being on Main Street and have the perfect patio space for outdoor portraits as well! Whatever scene you need, we have you covered!
Read on to find key reasons for why Realtor Portrait Photography us so important.
3 ways to stand out above the competition:
- Show Integrity
- Be Authentically Themselves
- Create a Genuine Connection
Integrity is a BIG element to bring into portrait photography for realtors for many reasons, one being that a house certainly isn’t cheap, so you want to make sure you have someone representing you whom you can TRUST. One of the best ways to do this is through portrait photography! Oftentimes, realtor photos come across as cheesy or cheap. Even before portrait photography became popular in marketing and branding for business in general, it was a staple in the real estate industry, yet many people feel that this approach is off-putting, self-centered, and fake. BUT it doesn’t have to be!
Be Authentically You:
We believe one of the main reasons clients feel this way is because the photos used are not authentic to the PERSON, the real estate agent. Everyone is unique, so it’s essential for their values and personality to come across immediately in photos. Everything from the background, colors, body-language pose, type of smile, accessories to the photo angle and more help capture the TRUE YOU. Plus, trends are showing that the “old style” studio backgrounds are not the way to go anymore. Ditch the staged backdrops and get CREATIVE with how present yourself in your real estate business!
Even before real estate agents meet their clients, often the clients see photos of them first.
Creating a genuine CONNECTION in a photo, therefore is essential to be a successful real estate agent. And it gives clients a good idea of what it will be like working with you. In the following photos you see women with natural poses and non-distracting backgrounds, both important elements to communicate warmth, and approachability to a client! When planning out what to wear for your Portrait Photography session, don’t be afraid to accessorize! How fun is it to see a pop of color! The ability to make that immediate connection with potential clients is so important and simple to achieve when the right elements are in place!
For tips on what to wear for your photoshoot, check out this post!
In this digital age, capturing attention quickly is a must for realtors. Your goal should be to convey the right approach and draw in potential clients by your personality. Note how these women exude professionalism yet are also immediately personable! The right combined elements create a vibe of creativity, prosperity, and warmth. Good Portrait Photography communicates the subject’s ability to really listen to a client and creatively problem-solve. They also convey their approach to business as being confident and successful. The sky’s the limit for how you want to communicate with prospective clients through symbolism!
Are you ready to stand out in this competitive market? We are excited to help you on your way! Book your Portrait Photography session now!
Click here to learn more about our professional Portrait Photography and how we can get creative with how YOU want to appear to clients!