In this digital age, you know that high quality images are necessary for your online space, but do you understand how to use your branding pictures on your website?
We LOVE how one of our Personal Branding clients, Sandra from Sandra Jean Leadership Coaching uses her images on her website. Take a look and see how her images not only add a personal touch, but visitors to her site are able to immediately put a face to the services Sandra offers. When you look over her site you are drawn in and can clearly understand what her business is about and the different services that she offers and it’s coupled with SEEING and KNOWING who Sandra is from her pictures! Sandra does an amazing job at utilizing our top 3 tips on how to use your branding pictures on your website.
Read on to learn how you can too!
How to Use Your Branding Pictures on Your Website
Our first tip is to understand HOW to use your Branding images STRATEGICALLY! Your goal is to quickly communicate not only what you are offering potential clients, but WHO YOU ARE! Customers are looking for solutions to their problems, but they also want to feel that immediate authenticity of a real person, someone they can connect with. This is easily achieved when you use your pictures strategically!
Consider the first image on Sandra’s website. She looks professional and polished but also friendly and approachable! This balance of warm professionalism can go a really long way in instilling that immediate connection customers seek and puts them at ease right off the bat.
Incorporate Lifestyle Branding Pictures
When thinking about how to use your personal branding pictures on your website, keep in mind the client’s journey. You want them to have a clear understanding of who you are, what you offer and how to connect with you. In order to get them to stay on your website long enough to achieve that, the variety of your images is just important as your copy writing!
This is where the use of a variation of backdrops and props come into play. Show yourself seated at a desk with your favorite mug or a stack of books! Even having a variety of different outfits and accessories can go a long way into making your lifestyle branding photos show the true you!
Invest in Professional Photography
Our TOP TIP when in comes to how to use your branding pictures on your website is to invest in professional photography! Chances are if you are going to go to the effort of having a website, you want to ensure that the photos you use are of the best quality possible to give to that necessary edge of professionalism.
In fact, regularly updating your website with new images keeps the content engaging and interesting for returning visitors. It shows that you are active and continuously evolving, encouraging people to revisit your site.
When you strategically incorporate updated personal branding pictures on your business website, you easily enhance your authenticity, professionalism, and engagement while reflecting your evolving brand identity. It’s an investment in your business’s image and a powerful tool for building connections with your audience! A win win when it comes to how to use your branding pictures on your website!
When your clients see that YOU’VE invested in yourself, they are more likely to pay your fees and invest in your service too!
Here at Kelly Weaver Photography we not only specialize in professional Personal Branding photography but you can rest assured that the experience will be an empowering one. Kelly Weaver not only seeks to promote a professional setting for your photos, she expertly connects with you and is able to help you feel at ease! When you look through her photo gallery it is clear to see the perfect balance of personality and professionalism.
Are you ready to schedule your Personal Branding session? Click here to chat!
