Visuals play a crucial role in how you portray your personal brand to your customers and clients. It’s important to remember that customers shop with their eyes and will often make decisions based on their first impression of someone. People BUY People. And they connect with people ONLINE whose images speak to them. “Image branding” is a term we use here in our Denver photography studio.
Image branding is way of connecting with your potential clients through images that speak to them. Professional photos are your best investment and will serve you for years to come. Here are a few reasons you would benefit from taking professional personal branding photos.
Include them with your blogs
If you’re doing more blogging in the coming year, professional photos will help support your theme, and stand out.
Use them throughout your website
Consider all the places on the site that could benefit from personal branding images. Consider putting the images on your ABOUT page, CONTACT page and HOME page. When you see a STOCK photo, you knot it, right? Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real photos also help tell your business story more authentically. At the very least, you should always have a professional headshot on your website so that potential customers know who they are doing business with.
Place them in your email campaigns
Take your email blasts to the next level by including your photo in them. And change this photo throughout your campaign.
Include them on your landing pages
If you rely on landing pages to help you generate sales, adding personal branding photography to them can boost your results.
Bio for speaking events
Speaking at an upcoming event? Make sure that you have a professional headshot and branding photos on hand to send along with your bio. Speakers really need to CONNECT. So, use an image that is more engaging and exudes approachability.
Make your email signature more personal
Not everybody remembers a name but almost everyone can recall a face. Adding a photo to your email signature can make it more memorable. The image below is a combination of a logo with a headshot. The image was saved as ONE jpg so it could easily be dragged and dropped into the email signature section of any email platform.
Add them to your printed marketing materials
If you print your marketing materials on a regular basis, a photo can be used to make your brochures and business cards stand out. A personal image will be more memorable than a logo. People buy from people.
When you’re approached by a publisher, you want to have a professional photo that you approve of on hand. When you rely on publications to take your photos, you need to rely on their photographers, many of which are students. This is your personal brand and you should have the final say in whom takes your photos. You also save time in the sense that you don’t need to take additional time out of your day for the photos because you’ll already have them at your disposal.
Remember to refresh your photos frequently (every 3-4 months) so that your personal brand is also reflected accurately.
If you want a perfect Denver headshot or personal branding session, GET STARTED today or call Kelly Weaver Photography at: 720-201-0402