Personal branding photography is vital for anyone who is looking to take their business to the next level and engage prospective clients. This type of photography is focused on the creation of customized images that can be posted on a company website, blog, social media platforms, and marketing materials. In essence, these kinds of photos give a visual representation of who you are and what you’re all about.
Personal branding photography is designed to offer your clients a more intimate glimpse into the people that stand behind the business they love. It’s a form of photography that can help to build a brand by zeroing in on unique visual elements. These visual elements can range from color and tone to poses and specific ways in which the background is framed. It can even incorporate the use of props!
There are a variety of uses for personal branding photography, but the goal is always the same: To get your business in front of a wider, more engaged audience.
These kinds of photographs are especially useful in profile pictures, Linked In accounts, website banners, and email marketing campaigns.
What Differentiates Personal Branding Photography from a Headshot?
Personal branding photography and headshots are sometimes confused, but there are key differences between the two. While headshots tend to feature a rather static pose, personal branding photography highlights personality through the use of colors and themes that create an engaging final image.
Headshots are usually done from the waist up and feature the subject smiling into the camera. Personal branding photography allows subjects to look away, laugh, or be photographed in profile.
While the subject is the exclusive focus in a headshot, personal branding photography delivers flexibility when it comes to incorporating lifestyle elements or featuring the workplace as a background for the shot. This strategy allows the viewer to enjoy a more personal look into your business.
Creative clothing choices also make personal branding photography different from a traditional headshot. This type of photography is more casual and inviting than headshots, which are designed to fit within uniform parameters.
In personal branding photographs, it’s not uncommon to see subjects wearing their favorite sneakers, holding their favorite book, or lying back in their most comfortable and colorful armchair.
Unlike headshots, personal branding photographs rely heavily on the introduction of lifestyle elements. While office furnishings make great background pieces to set the scene, desks, bookshelves, and plants are also great props to pull into the picture.
As the name indicates, headshots focus on a subject’s face, making expression and posture that much more important. For personal branding photography, inanimate objects can play a starring role in revealing the subject’s story.
Oftentimes, personal branding photographs also include colorful extras, like flower arrangements, coffee mugs, magazines, and other well-loved items that speak to a subject’s taste and style. Anything that represents the subject of the shot can be used, making it an art form that authentically connects and resonates with customers across the board.